If you feed raw there is 80/10/10. With dry, there is 80:20 - 80% meat and 20% fruit, vegetables and botanicals such as herbs. You won't find fillers like rice or maize here. There is no colours, flavours or preservatives.
It's really important to look at the back of any food that you buy for your pet. Can you understand the ingredients list? What are the main ingredients? Are there things like rice or maize? These are cheap ingredients that once cooked bulk up meals often becoming the main ingredient despite what the label says.
This one? 80% fresh free range chicken. 15% sweet potato (the more nutritious cousin of the white potato). 95% of this meal is just two ingredients. Pretty impressive.
Ingredients: Freshly Prepared Chicken 80%, Sweet Potato 15%, Minerals, Chicken Stock 1%, Potato Fibre 0.7%, Linseed, Lucerne/Alfalfa, Lentils, Tapioca, Chick Peas, Dried Egg, Joint Support [Glucosamine (1140 mg/Kg), MSM (1140 mg/Kg), Chondroitin Sulphate (800 mg/kg)], Pre-biotic FOS, Coconut Oil, Organic Dried Carrot, Organic Dried Pumpkin, Organic Dried Spinach, Aniseed & Fenugreek, Dried Seaweed, Dried Marigold, Dried Apple, Dried Camomile, Dried Dandelion, Dried Pear, Dried Peppermint, Yucca Extract, Dried Bilberry, Burdock Root, Dried Garlic <0.004%, Organic Honey, Dried Rosehips.
Nutritional Additives per Kg:
Vitamins: Vitamin A 14,423 IU, Vitamin D3 1,923 IU, Vitamin E 96 IU; Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 48mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 48mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 34mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 12mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Organic Selenium S. cerevisiae CNCM I-3060) 0.17mg; Gut Flora Stabilisers: Enterococcus faecium DSM 10663/ NCIMB 10415 1,000,000,000 cfu.
Analysis: Protein:29%, Oils&Fats:17%, Fibre:3%, Ash:10%, Calcium:1%, Phosphorous:0.7%
Omega 6:4.5%, Omega 3:0.5%, Iron: 90 mg/kg, Moisture:8%, NFE:33%, Metabolisable Energy: 379Kcal/100g